It’s like a tall cool glass of lemonade on a hot July afternoon

Yesterday I made some headway in my research on landing pages. It was interesting to read about how Google interprets landing pages. A big one is that you need relavent and original content. You would think that would be a no brainer right? But I’ve seen it done and honestly I’ve done it before I knew better… is that I would go a head and copy/paste content from the affiliate site that they recommended to use on my site to promote their product. I know they were trying to make it easier for their affiliates to create content - quickly and without really having to think about it. I thought that was the cat’s ass. I just copy/pasted and went on my merry way, oblivious to the fact that the same content I copy and pasted was now not only on my site but probably on 1,000’s of other affiliate sites. People thinking the same thing as me - easy-peasy…. now where’s my money?

Problem was, there was no money rolling in - or for that matter traffic. 12 visitors a day does not make someone rich. Unless you can get all 12 to convert into buyers and that your product is moderately expensive that you get a good payout at the end.

Ha. Good luck.

So with that experience sitting in my back pocket - I’m not that naive anymore. I know I need good, original content. I need to bring the landing page together with the offer of the ad. I need the content to sell the product. I need to provide a direct path from the landing page to the product I’m selling. (It even says so at Google!) - I know what I need to do.

Now the daunting task of actually getting down to it and writing the content. I’m planning on using the same layout I’m using for my main site - keep things consistant for one landing page and then for my second landing page I’m going to change it up a little and try a different sort of layout.

With the different layouts - do I do the same sort of offer. That would be a good starting point for the testing. From there use the better converting template and then start tweaking the text/offers. If I need too..

Man, I need to talk to Jon about this PPC stuff. I am a bit freaked out with the money aspect of this - as I’ve seen plenty of people try the PPC and lose money. Then come back and say - hey that’s not so bad… but still be in the hole. I don’t want to be in the hole. But I can’t really afford to play it safe any more.

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