Well as you know last night I started a new CPA project where I’ll be pushing Coffee.  I love coffee and I don’t think I’ll find it all that boring to write the content and get things going with the design of the site and all that good stuff.  In face I just bought the domain, set up the hosting and now have a site live.  It took me about an hour to put it all together.  Now I’m writing the content.

The content writing hasn’t gone too badly for me so far - I’ve got a big list of keywords that look to have good competition - both from advertisers and searchers.  So I’m hoping that I can strike gold with a couple of those keywords and start bringing people to the site through organic searches.

Of course taking this route also means that I’m going to be sitting around and waiting for a while.  Who knows how long it’s going to take this little site o’mine to actually start ranking well for these keywords I’m plugging in to the content.

Seriously, I’m thinking a very long time.

So now I’m thinking I’ll need to start shelling out a little cash to do some PPC advertising.

Now this is where I start to panic.

This is also the hard bit.  This is where you make it or it breaks you.  I’ve tried PPC advertising before and haven’t really had any profound success with it.  I know that it takes a lot of tweaking to get it right.  Some do it well and see 200% to 400%  ROI.  Wow… imagine that - that’s what I’ve been reading.  Crazy.  I am not shooting for that sort of success - breaking even at this point would be success to me.

So now where do I start … what do I need to do to prepare myself and my site for PPC advertising.

The Plan:

1. Content for site. - Currently I’m working on this and have 4 articles up.  I also have a shop page offering a few coffee related items.  Don’t want to dilute the ad pool too much by offering from various affiliate networks.  This site I want for MarketLeverage’s CPA offers.
2. Landing Pages. - I would like to set up landing pages for my PPC offers to my site that will draw in the interested party and have them click to the offer.  I don’t know if you can direct link to an offer through Google Adwords.  Going to have to check that one out.  But landing pages seem to be the route I’ll be taking.
3. How to go about creating landing pages. - Yes, I’m debating on how to do this.  Should I create a site that is filled with content and have pages created within the site that would serve as the landing page.  I’m not going to be putting the PPC campaigns up and pointing to my index page - wouldn’t convert well.  I want a nice compact page that will filter people through to the offer to buy the product.  I want to be able to convince them.  So do I create separate pages within the site itself or could I create a 1 page landing page … lets say on a sub-domain.  Maybe a link at the bottom back to the main site - the offers are there as well… I’m not sure.
4. Don’t want to confuse the potential buyer with lots of offers. - pretty much explains itself, which is why I’m leaning towards the one page sub-domain for each offer.

So the game plan for the next couple of days is to create landing pages.  Then set up the PPC and see where it takes me.  As far as PPC goes - I’m leaning towards Adwords.  Bidvertiser might be another possibility.

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