I was reading Matt Cutts’ latest article and something struck me as so very true, and I didn’t even realize it until he stated:

… Be sure to study your niche. I just spent 10-15 minutes to tackle the “default printer in Linux/Firefox/Mozilla” space. Is that niche worth writing an article about? Well, it was for me, because I was looking for this information myself. In general, any time you look for an answer or some information and can’t find it, that should strike you as an opportunity.

I think we’ve all “been there, done that” when it comes to finding niches to exploit - where do we find them? sometimes our brain doesn’t have a million ideas rolling around in it… not even one… and you’re looking for something to do, but don’t know where to start. A great idea that Matt brings up is that in our searches on the ‘Net we’re looking for some information, and often we can’t find it. Would this information work as a niche? Could we write a few articles on the topic we’re searching for (after we’ve found the info) and then set it up nicely a la SEO and some good website action?

I think we could.

I think it’s an overlooked opportunity.

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